Certificate in Strategic Business Planning

The Certificate in Strategic Business Planning course is a comprehensive management masterclass designed to equip professionals with skills and insights to develop effective business strategies and organisational solutions. It focuses on strategic business planning, including frameworks like the 5Ps, SWOT analysis, and the product life cycle.

The course also explores how to use AI to enhance strategic planning processes. It is certified by the Balanced Scorecard Institute, adding global recognition to its credentials.

Download the course brochure for details

You will learn how to create and implement strategic business frameworks, improve competitive advantage through strategic management, and actively contribute to your company’s strategy and decision-making. The course teaches how to connect strategy to tactics, budgets, and KPIs, and how AI can accelerate strategic planning. You will also learn how to develop customer-centric business plans that focus on profitability and innovation.

The course uses a practical approach grounded in balanced scorecard frameworks and strategic business planning models. It incorporates case studies, workshops, exercises, and active discussions to reinforce learning. Key concepts include the ‘7 questions sequence,’ the strategic management lifecycle, strategy maps, and linking strategy through to KPIs and operational goals. AI integration is also explored to enhance planning capabilities.

Download the course brochure for full methodology details

Modules cover strategic business planning fundamentals, including the 5Ps, linking strategy to KPIs, the product life cycle, SWOT analysis, and strategy scenarios. The course also addresses digital strategy, competitive advantage, stakeholder analysis, and corporate versus business-level planning.

Additionally, innovation, corporate value, benchmarking, and the strategic management lifecycle are explored extensively.

This course is ideal for functional area managers preparing for broader business leadership roles, new managers seeking to broaden their expertise, fast-tracked leaders wanting to strengthen strategic thinking, and directors or managers focused on enhancing business strategy capabilities. It suits professionals aiming to develop strategic management skills for advancing their careers.

Upon successful completion, participants who meet attendance requirements and pass the end-of-course assessment with a minimum 70% score will receive a globally respected certificate from the Balanced Scorecard Institute. Those who attend but do not meet assessment criteria will receive a Certificate of Attendance from Informa Connect Academy. This certification validates your strategic business planning proficiency.

The course does not specify mandatory prerequisites, but it is tailored for managers and leaders with some experience in management roles. A foundational understanding of business operations and leadership will help participants maximise learning. Download the course brochure for full details about suitability and recommendations

This course is delivered through interactive in-person sessions that include workshops, case studies, and group discussions. It combines comprehensive face-to-face training with expert facilitation for practical learning experiences. Download the course brochure for full schedule and duration information.

Course fees include comprehensive documentation, luncheon, and refreshments for in-person delegates. Participants receive a hard copy of their certificates in person and a digital copy for virtual learners. The course is supported by expert trainers and is backed by a global network of industry knowledge and practical insights.

You can check our upcoming dates here.

The course deeply integrates strategic business planning principles and proven business frameworks to enable effective strategy development and execution. Participants learn how to apply frameworks like SWOT, the Balanced Scorecard, and the product life cycle to real-world business challenges. This strategic planning course emphasises linking strategy to operational goals and competitive advantage.

If you’re interested in group bookings or want to check available discounts, contact us at meenquiries@informa.com.

We also provide in-house and fully customised training solutions, where the programme can be tailored to your organisation’s specific goals, strategy needs, or internal capability requirements. For customised or in-company training, reach our Corporate Training Solutions team at cts@informa.com

Informa Connect Academy is a global provider of certified professional training, offering expert-led courses in leadership, finance, HR, strategy, and more. As part of the FTSE 100-listed Informa Group, we deliver 1,000+ courses annually across in-person, live online, and digital formats, helping professionals and organisations upskill with confidence.

Informa Connect Academy delivers training across 15+ key sectors, including:

• Finance & Risk

• Human Resources

• Project Management

• Energy & Sustainability

• Maritime & Transport

• Technology & Innovation

• Leadership & Strategy

• Law, Procurement & Supply Chain

Each course is industry-relevant and globally certified, helping professionals upskill with practical tools for career growth.

Explore programmes by sector in our course catalogue or calendar.

Informa Connect Academy offers 1,000+ certified training programmes across in-person, live online, and on-demand formats. Courses cover leadership, finance, HR, strategy, operations, and more with CPD-accredited and university-backed options. Whether you're seeking flexible online learning or immersive classroom sessions in cities like Dubai, London, or Singapore, there’s a format to suit every schedule and career stage.

Our courses are led by senior certified trainers and former C-suite leaders with 15–30+ years of real-world experience. Faculty members are experts in their field, often working across Europe, the Middle East, Asia, and Australia. You’ll find bios and credentials for each trainer on the brochure, so you know exactly who’s leading your session before enrolling.

Yes, this course is certified by the Balanced Scorecard Institute and the Center for Excellence in Public Leadership, George Washington University. Most Informa Connect Academy courses are CPD-accredited or delivered in partnership with globally recognised organisations, including CIPD, PMI, NASBA, EFQM, WorldatWork, and DMI.

These accreditations ensure that our programmes meet international training standards and support your professional development goals.

You can view the full list of accreditation and academic partners on our website.

Strategic planning typically follows five steps: analysing the internal and external environment, defining strategic direction and priorities, formulating strategic options, translating strategy into business plans and KPIs, and managing implementation, review, and renewal.

How this course helps: This course walks participants through the full strategy lifecycle, from analysis and vision setting through to linking strategy to budgets, KPIs, and implementation using practical frameworks. Download the course brochure for details

Strategic planning is the structured process of deciding where an organisation wants to go, how it will compete, and how strategy is translated into actionable business plans that drive performance and results.

How this course helps: The programme clarifies what strategy really is, why it comes before tactics, and how to connect strategy logically to planning, execution, and organisational impact.

The 5 C’s of strategic planning typically refer to Company, Customers, Competitors, Collaborators, and Context, providing a holistic view of the environment in which strategy is developed.

How this course helps: Participants learn to assess customers, competition, stakeholders, market context, and internal capabilities using focused analysis tools such as SWOT, stakeholder analysis, and competitive assessment.

A strategic plan commonly includes vision and direction, strategic objectives, competitive positioning, strategic initiatives, resource allocation and budgets, performance measures and KPIs, and governance for execution and review.

How this course helps: The course shows how to build a complete, customer-focused strategic business plan by linking strategy to initiatives, budgets, Balanced Scorecard perspectives, and measurable KPIs.

An example of strategic planning is an organisation analysing its market and competition, defining a clear strategic direction, choosing how it will compete, and then translating that strategy into a business plan with initiatives, budgets, KPIs, and performance measures to achieve long-term goals.

How this course helps:
This course enables participants to build a complete, real-world strategic business plan using proven frameworks, linking strategy through to budgets, KPIs, and implementation. Download the course brochure for details