Certificate in AI Prompt Writing

You will learn to craft effective and contextually appropriate AI prompts, evaluate and optimise their performance, and apply ethical AI practices responsibly. The course equips you with skills to leverage AI for improved business decision-making and customer engagement. You will also gain expertise in integrating AI prompts with custom databases and developing AI strategies to drive organisational growth.

The course employs a blended learning approach combining theoretical instruction, practical exercises, case studies, and interactive discussions. It emphasizes hands-on prompt crafting and performance analysis, supported by peer collaboration and instructor feedback. This methodology ensures practical application of concepts alongside a strong foundation in ethical and strategic AI use.

The course includes 12 detailed modules covering AI fundamentals, advanced prompt writing techniques, business applications, ethical and social implications, AI technologies, hands-on workshops, AI strategy development, and future directions in AI. Each module explores core and advanced topics, such as neural networks, AI ethics, custom database integration, and AI-driven decision-making.

This course is suited for business leaders, AI enthusiasts, data analysts, and IT professionals eager to apply AI and LLMs to enhance business operations, customer experience, and innovation. It targets individuals seeking to improve their AI literacy and implement AI prompt strategies responsibly and effectively within organisations.

Upon passing the end-of-course assessment with at least 70% and meeting attendance requirements, you will receive a Certified by Informa Certificate in AI Prompt Writing. This certification is CPD-accredited, validating your proficiency in AI prompt writing and demonstrating your commitment to professional development in AI technologies.

No formal prerequisites for this course, making it accessible to professionals with various AI experience levels. However, participants must bring a laptop for hands-on activities throughout the sessions to fully benefit from the practical exercises and workshops.

The course is delivered over four consecutive days with a blend of lectures, interactive discussions, case studies, and practical workshops. It is offered both in-person and online, ensuring accessibility and flexibility for different learning preferences while fostering seamless interaction and engagement.

Participants are required to bring their own laptops for all sessions to engage in hands-on AI prompt writing and analysis. Course fees include comprehensive documentation and, for in-person attendees, luncheon and refreshments. Download the course brochure for full details on materials and technical requirements.

Ethical AI practices are a core component of the course curriculum, covering topics such as bias mitigation, privacy, security, social responsibility, and legal considerations. Participants learn responsible AI prompt writing techniques and the importance of ethical governance in AI deployment to ensure sustainable and fair use of AI technologies.

Informa Connect Academy is a global provider of certified professional training, offering expert-led courses in leadership, finance, HR, strategy, and more. As part of the FTSE 100-listed Informa Group, we deliver 1,000+ courses annually across in-person, live online, and digital formats, helping professionals and organisations upskill with confidence.

Informa Connect Academy delivers training across 15+ key sectors, including:

• Finance & Risk

• Human Resources

• Project Management

• Energy & Sustainability

• Maritime & Transport

• Technology & Innovation

• Leadership & Strategy

• Law, Procurement & Supply Chain

Each course is industry-relevant and globally certified, helping professionals upskill with practical tools for career growth.

Explore programmes by sector in our course catalogue or calendar.

Informa Connect Academy offers 1,000+ certified training programmes across in-person, live online, and on-demand formats. Courses cover leadership, finance, HR, strategy, operations, and more with CPD-accredited and university-backed options. Whether you're seeking flexible online learning or immersive classroom sessions in cities like Dubai, London, or Singapore, there’s a format to suit every schedule and career stage.

Our courses are led by senior certified trainers, and former C-suite leaders with 15–30+ years of real-world experience. Faculty members are experts in their field, often working across Europe, the Middle East, Asia, and Australia. You’ll find bios and credentials for each trainer on the brochure, so you know exactly who’s leading your session before enrolling.

Yes, this course is certified by CPD and most Informa Connect Academy courses are CPD-accredited or delivered in partnership with globally recognised organisations, including CIPD, PMI, NASBA, EFQM, WorldatWork and DMI.

These accreditations ensure that our programmes meet international training standards and support your professional development goals.

You can view the full list of accreditation and academic partners on our website.

AI prompt writing is the skill of giving clear, structured instructions to generative AI tools so they produce useful and accurate results. Instead of asking vague questions, effective prompt writing provides context, goals, and constraints. In an AI prompt writing course, you learn how to design prompts that improve output quality for tasks like writing, research, analysis, and idea generation.

Several AI tools work well for prompt writing practice, including ChatGPT, Claude, Gemini, and Microsoft Copilot. These tools respond differently depending on how prompts are structured, making them useful for learning how wording, context, and detail affect results. A good AI prompt writing programme teaches you how to adapt prompts across different platforms.

A strong ChatGPT prompt usually includes three parts: context, task, and format. First, explain the background or role the AI should take. Then clearly describe what you want it to do. Finally, specify how you want the answer structured, such as bullet points or a summary. Clear, detailed prompts lead to more accurate and relevant results.

Five common types of prompts are:

1. Instructional prompts – tell the AI exactly what to do

2. Role based prompts – assign the AI a specific role

3. Creative prompts – generate ideas or content

4. Analytical prompts – summarise or analyse information

5. Iterative prompts – refine or improve previous outputs

Learning these helps you use AI more effectively across tasks.

The 30% rule suggests that AI often provides a strong starting point, but human input is still needed to refine, verify, and improve results. AI can save time and generate ideas, but users should review, edit, and add expertise. Effective prompt writing focuses on collaboration between human judgment and AI output.

The golden rule of AI use is: always review and verify. AI can generate convincing answers that may still contain errors or bias. Users should check facts, apply critical thinking, and ensure outputs meet quality and ethical standards. Responsible AI use combines technology with human oversight.

Common mistakes include being too vague, giving no context, asking multiple tasks in one prompt, and not specifying the desired format. Another mistake is assuming the first answer is perfect without refining it. Effective prompt writing involves clarity, structure, and iteration to improve results over time.