Certified Digital Transformation Practitioner Agenda

Introduction

To learn what it means for a company to be digital, how it transforms the business, and why transformation is key through the introduction of the THRIVE Framework, which will serve as the basis for this entire course:

• Introduction to Digital Transformation
• Why Transformation is Key
• The Transformation DNA

Transformation

To dive deep into transformation and answer the why, what, and how on digital transformation for businesses, and to understand the mindsets behind these transformations and the challenges they face along their transformation journey:

• Transformation VS Change
• Why, What, and how to Transform?
• Digital Transformation Mindsets

Opportunities with Transformation

To cover the opportunities and key areas of transformation, the 6 degrees of exponentials, the how, why, and challenges of disruption in our markets today, and the readiness of companies to digitally transform themselves:

• 6 Areas of Transformation
• Opportunities in the digital space
• The 6Ds of Exponentials

Holistic

To bring about a holistic view of organisations and urge them to integrate digital transformation activities, gain an understanding of leadership capabilities under a transformative context, and to look into business models and cultures that can be used on the road to transformation:

• Introduction to holistic viewpoints
• Leadership in a transformative context
• Competitive Strategies
  Business Case Exercise One: Define Organisational Challenges

Capabilities With a Holistic Approach

To promote, support, and hone specific capabilities to achieve successful transformations, to cover vital transformation management, innovation, and technical capabilities, and to learn the 360° route to value, risk, and governance that makes a holistic approach:

• Defining customer expectations
• Difference between customer expectations then vs. now
• The 9 Capabilities for Digital Transformation
  Business Case Exercise Two: Provide Organisational Context

Response

To understand what kind of responses companies are exposed to as the digital sphere grows by gaining competitive intelligence and data to make a strategic response, to understand the difference between offensive and defensive responses, and to learn how it is beneficial for companies to respond quickly in today’s day and age:

• Introduction to Organisational Responses
• he role of competitive intelligence in responding
• Offensive Responses
  Business Case Exercise Three: Define Problem Statement

Innovation

To learn about achieving innovation excellence, the importance of keeping customer expectations at the core, how customer centricity guides innovative products and services, and how this is important for companies undergoing transformation undertake effective business model innovations:

• Introduction to Innovation
• Achieving Innovation and Innovation Excellence
• Importance of customer centricity

Thriving With Innovation

To teach the various ways companies can innovate in the marketplace using technologies available at our disposal, including AI tools for digital business transformations, to understand the funding, culture, and process of innovation itself, and to learn how innovation can be measured:

• Digital Use Cases
• Key AI Tools for Business
• SMAC Stack
  Business Case Exercise Four: Ideate Solutions and Selecting an Option

Value

To learn what value is, the difference between internal and external value, the different types of external value, and how these all play into the organisational mission:

• Introduction to Value
• Internal and External Value
• Types of Values

Value Creation and Management

To learn the different types of internal value and value creation, the difference between tangibles and intangibles, and how managing these play into a benefits management and realisation plan for business cases:

• The core elements of Company Value
• Operational
• Workforce
  Business Case Exercise Five: Develop Prototype

Enterprise

To cover the principles and importance of Enterprise in digital business transformation, how transformation must cross all levels of the organisation, and the difference between transformation and technology in leadership and management:

• Introduction to Enterprise
• Difference between Managers and Leaders
• Transformation Leaders vs. Technology Leaders
  Business Case Exercise Six: Simulate Testing

Transformation Roadmap

To understand the 10-phase roadmap to transformation that all companies will go through on their journey to becoming digitally transformed:

• Phase 1: Understand the Roadmap
• Phase 2: Align the Leadership
• Phase 3: Analyse the Market

Transformation Roadmap (Continued)

To continue to understand the 10-phase roadmap to transformation that all companies will go through on their journey to becoming digitally transformed:

• Phase 6: Innovate Strategically
• Phase 7: Prepare and Prioritise Digital Use Cases
• Phase 8: Prepare and Present Business Cases

Conclusion

To conclude the course with a comparison of two firms (one that failed and one that worked) and a final note on why companies should digitally transform:

• A tale of 2 firms: Blockbuster vs. Netflix
• Why be digitally transformed?
• Capstone Project Presentation