This site is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

Market Research
search
PROOF 2010

Check out what's new at PROOF: Market Research for Package Design

Posted by on 16 February 2010
Share this article

This year PROOF returns to its roots and focuses on the role of research as a driving force in the packaging process and how it can be applied to achieve results. Discover how your package must function, communicate and captivate your consumers to keep them coming back for more. From pre-testing, to design research to measuring effectiveness, PROOF will deliver everything you need to better leverage market research and consumer insights to create the perfect package.

Take a look at what is in store at PROOF 2010


' Keynote Jim Stengel, President/CEO, The Jim Stengel Company, LLC, Adjunct Professor, UCLA Anderson School of Management, Retired Global Marketing Officer, Procter & Gamble shares his experience with Applied Leadership, Amazing Results
' Featured session by Coca-Cola, "Busting the Burst" Optimizing On-Pack Promotional Messaging Brand"
' Industry leading corporate practitioners sharing case study presentations, including: Kimberly-Clark, Sherwin Williams, HP, DuPont and more.
' Presentation of the 1st Annual Packaging Awards brought to you by The Dieline and FUSE
' More interactive networking sessions enabling you to meet your fellow PROOF attendees. Plus shared cocktail receptions with FUSE allows you to network with hundreds of design and branding experts and visionaries.
' PLUS - PROOF 2010 is co-located with FUSE: Design & Culture // Brand Identity & Packaging. For special group pricing contact Terrence Johnson at tjohnson@iirusa.com or 646-895-7425 for details.

Interested in seeing the full speaking roster and session descriptions?

Download the complete brochure.

Register today to secure your spot and save.

Hope to see you in Chicago this April!

Share this article