Columbus synagogue serves the world

On the verge of the high Jewish holidays, The Columbus Dispatch looks at how one synagogue began to build and online Jewish community to serve the younger generation of online Jews, but soon found that they were serving many new commmunities they hadn't intended on: those who never felt comfortable in a synagogue, the elderly, shut-ins and those who grew up with synagogue. The rabbis also communicate with these online community members through Facebook and Twitter.

When you begin your online community, you typically have a target and focus of customers you'd like to find. As with this synagogue, they found that they could serve more than they'd originally planned. Have you found a new target you hadn't originally planned on by starting your online community? Have you found an effective way to communicate with this audience, whether it's through Twitter or another medium?