Communication is important in customer service

Aileen Bennett recently wrote a blog post at theadvertiser.com looking how communication changed her experience with a certain local store. She was very impressed with the in-store customer service, but was not impressed with the lack of communication that ensued after she left. There was a void in communication, leaving the customer in the dark when it came to finding out information that was not in the store.

What do you think? Communication is important, and customer service occurs more places than just in person at the store. How can companies ensure that they're effectivly communicating with their customers both in and out of stores?