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Confectionary Innovation

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With the market for chocolate expected to grow to $18 billion by the year 2011, new companies are emerging by finding innovative ways to manufacture and distribute their own brand of chocolate. Many of these new companies are looking at current trends showing themselves in the industry. The fastest growing segments in chocolate are currently organic and dark. CNN took a look at TCHO, one of those companies, in this article. Timothy Childs began looking at the cocoa bean from a molecular level. They're known as a high tech confectioner using Silicon Valley-style innovation, antique German equipment, and their love for the cocoa bean. They've taken to selling their bars from their base in San Francisco, by selling their bars with 'beta' on the package, and reaching out to their customers through social media via YouTube and other outlets. They've also created their own style of flavoring. Instead of giving the percentage of chocolate, they've turned to selling it by flavors such as chocolaty, fruity, nutty, earthy, floral and citrus.
Check out their YouTube video of how they make their chocolate so special:

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