Kate Ainsworth

Head of Consumer Understanding at Nationwide

Speaker

Kate has 20+ years’ experience in Comms and Marketing for Financial Services. She heads up Comms Standards at Nationwide Building Society, helping the organisation develop clear, trustworthy customer communications that help people make confident financial decisions. The team do this through standards steeped in Behavioural science principles and Consumer understanding research insight. The standards are brought to life for Comms colleagues using training, tooling, governance and performance monitoring.