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Consumer Duty
February 2025
Millennium KnightsbridgeLondon

Naveed Asif
Head of Policy and Advice at Consumer Credit Trade Association


Naveed is an experienced compliance professional, having worked in compliance, audit and advisory roles for over 10 years. During this time, Naveed has supported a large portfolio of regulated firms in the Consumer Credit market, ranging from small businesses to large corporates. He joined the Consumer Credit Trade Association (CCTA), one of the UK’s longest standing trade associations, in early 2022 and now heads up their Policy and Advice division. Naveed liaises closely with the Financial Conduct Authority, Financial Ombudsman Service, HM Treasury and other industry stakeholders to provide advice and guidance to their members in respect of all legislative and regulatory policy matters.