In their October 2010 issue, Consumer Reports released findings from a taste test that they conducted between store brands and name brands. Throughout the survey, store brands fared well and in some cases, better than national brands in a blind taste test. Consumer Reports found that national brands won seven of the 21 match-ups and store brands won three. For the rest, the store brand and name brand were of similar quality. A tie doesn't mean the taste was identical. Two products may be equally fresh and flavorful, with ingredients of similar quality, but taste very different because ingredients or seasonings differ. A case in point is ketchup. In Heinz, the spices stand out; Market Pantry is more tomatoey.
Lisa Rider, VP Retail Marketing at The Nielsen Company and The Private Brand Movement keynote speaker said, "The secret's out, store brands are just as good. Store-brand buyers are no longer seen as cheapskates but as savvy shoppers." Lisa will be presenting, "Store Brands Update: Where Are Trends Heading Now" on Monday, September 17th at 10am. Find out more about Lisa's presentation by downloading the event brochure.
Talk to Lisa and our other private brand experts at The Private Brand Movement 2010, this September 27-29 in Chicago. It's not too late to register!