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Coop innovates for Swiss teens

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At Fresh Takes on Innovation, Nadja looks at what one company did to reach out to the teen market. The Swiss retailer Coop has recently released a line of food 50 food products that were specifically developed for teens. While working with the company BrainStore, they assembled a team that consisted of their target audience, convince food specialists, package experts, and people from Coop. They took the results and turned it into food aimed at teens and focused on food that was uncomplicated and fun, healthy but not obvious, low priced, and trendy. Each product has a stick of cinnamon chewing gum attached. Find out more about the product here in French, Italian or German.

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