Day 2 - Wednesday, November 19, 2025Wednesday, 19 November 2025 - ET (Eastern Time, GMT-05:00)

As market dynamics continue to reshape patient access, brands are rethinking traditional access models and increasingly embracing direct-to-patient strategies as part of a broader affordability, access and activation ecosystem. While these new platforms and cash-pay options are gaining momentum, true success depends on making these programs easy for patients to discover, trust and use—across insured and cash pathways.

• Design access journeys that activate: Map the moments that matter to reduce friction from eligibility to redemption and refill.

• Integrate activation seamlessly: Extend brand DTP sites with compliant audience reach, eligibility screening, dynamic savings, cash-pay rails and point-of-sale activation.

• Scale discovery efficiently: Use trusted partner channels to reach, identify and screen patients for eligibility at scale—without rebuilding your tech stack or media mix.

• Measure what matters: Tie impressions and visits to savings activations, redemptions and persistence to demonstrate program performance within the pharma-partner ecosystem.

• De-risk common blockers: Overcome data standardization gaps, low engagement and uneven tech integration with practical patterns you can implement now.

Industry experts will break down the most critical IRA developments, explore how manufacturers are adapting and discuss what’s next as additional policy changes take effect.

• Receive an update on how the IRA has reshaped market access and patient services so far

• Check in on the progress of Medicare Part D, including patient adoption rates and how the new structure affects copay programs, patient assistance and manufacturer cost exposure

• Benchmark with industry peers to hear how other manufacturers are restructuring their patient support programs in response to IRA

• Learn how IRA provisions will continue to evolve through 2026 and beyond to inform long-term strategic adjustments

As policy shifts and payer tactics reshape the access landscape, manufacturers must evolve their copay strategies. This session offers a practical guide to designing future-ready copay programs—scalable, compliant and aligned with GTN realities. Learn how to integrate AI responsibly, navigate accumulators and build operational models that adapt to change while keeping patients at the center.

The accumulator, maximizer, and alternative funding program landscape is rapidly evolving, creating new hurdles for manufacturers aiming to preserve patient affordability.

• Gain insights into the future of accumulators and maximizers and whether regulatory changes could shift payer and PBM cost-containment strategies

• Navigate the growing patchwork of state laws impacting copay programs and assess risk mitigation strategies for long-term sustainability

Gain key insights on enforcement trends and upcoming areas of focus for 2025 and beyond, specifically looking at guidance on field-based roles, prior authorization and carveout watch-outs.

In an era of increasing payer restrictions, evolving reimbursement models and shifting patient affordability challenges, how manufacturers communicate about copay and patient support programs is more critical than ever. This session explores how manufacturers can strike the right balance between proactive and reactive communication to enhance stakeholder education, patient engagement and program success.

• Deep dive into the current landscape of Field Reimbursement Services (FRS) including current market changes and complexities

• Learn best practices in developing a comprehensive FRS strategy for go-to-market planning

• Identify the right FRS model for your brand needs

This session explores the complexities of operationalizing specialty pharmacy in Rare Disease, with a focus on balancing patient access with market considerations for physician-administered therapies. Address the challenges manufacturers face in navigating payer policies and managing medical versus pharmacy benefit access.

• Run through the advantages and challenges associated with specialty pharmacy in rare disease, including strategies for effective operationalization

• Navigate the patient journey through medical billing, copay programs and their impact on treatment access

• Balance buy-and-bill vs. specialty pharmacy channels for physician-administered therapies in rare diseases

• Uncover strategies for manufacturers to collaborate with specialty pharmacies to navigate payer policies and optimize patient support programs