Day 3, Wednesday, November 20, 2024Wednesday, 20 November 2024 - ET (Eastern Time, GMT-05:00)

Join us for an engaging benchmarking session that delves into the latest trends and strategies reshaping patient access, assistance and affordability. This interactive session will delve into key challenges, innovative strategies and future trends shaping the industry. Gain valuable insights from industry leaders and benchmark your organization's performance against industry standards to uncover new opportunities to optimize your programs and drive better patient outcomes.

During this session, uncover the potential of AI and learn how to integrate AI capabilities with additional digital innovations to enhance patient outcome, drive patient program development and unlock digital transformation.

Hear three separate case studies across various insurance plans to understand the real-world impact that recent legislation has on patients. Identify and dissect the various policy barriers preventing patients from accessing essential medicines and uncover solutions to challenges related to affordability, distribution and awareness.

Benchmark on the best channels to reach patients and HCPs, understanding that ease of consumer use will stimulate demand.

• Learn best practices surrounding copay messaging, including how to inform HCPs on affordability programs
• Ensure that you are maintaining patient and provider contact whilst medical benefits are being filed
• Understand the importance of patient education and health literacy and their respective impacts on program uptake
• Leverage EHR/EMR data to personalize communication and improve program targeting