Level set on the evolving landscape of cell and gene therapy coverage and benefits. Break down the latest trends, demystify the patient benefit landscape and take a sneak peek into the future of cell and gene therapy reimbursement.

• Understand how to compliantly and effectively work with patients, ad boards and advocacy organizations
• Identify and leverage charitable foundations to compliantly connect patients with copay assistance program
• Examine the overall compliance architecture of copay programs
• Explore the harmful impacts alternative funding programs have on copay assistance, including the associated compliance and ethical considerations, and how to navigate programs moving forward
• Benchmark on best practices in compliantly collaborating with field teams to ensure consistent copay communication and support

Hear three separate case studies across various insurance plans to understand the real-world impact that recent legislation has on patients. Identify and dissect the various policy barriers preventing patients from accessing essential medicines and uncover solutions to challenges related to affordability, distribution and awareness.

Benchmark on the best channels to reach patients and HCPs, understanding that ease of consumer use will stimulate demand.

• Learn best practices surrounding copay messaging, including how to inform HCPs on affordability programs
• Ensure that you are maintaining patient and provider contact whilst medical benefits are being filed
• Understand the importance of patient education and health literacy and their respective impacts on program uptake
• Leverage EHR/EMR data to personalize communication and improve program targeting