Mark Gooding

Managing Director, Market Access at Avalere Health

Speaker

Mark Gooding leads strategic advisory engagements and policy translation support for life sciences companies, member associations, and patient advocacy groups to optimize product commercialization and patient access to therapy. With over fifteen years of policy and reimbursement experience, he provides insights and guidance to his clients on patient access and affordability – from competitive intelligence to solution identification and implementation. Mark has extensive experience analyzing federal- and state-level policies and developing patient access and affordability strategies in the face of market challenges such as copay adjustment programs, alternative funding programs, and broader payer market disruptions.