Mary Lou SzekeresSenior Director, US Market Access Strategy and Marketing at Geron CorporationSpeaker
Profile
Mary Lou Szekeres joined Geron from Daiichi Sankyo where she led the market access launches for ENHERTU for the gastric and NSCLC indications. Mary Lou has over 30 years working in healthcare marketing with the majority of that concentrated on market access. Mary Lou is currently at Geron leading the U.S. market access and strategy. She led the launch of RYTELO and was instrumental in developing affordability solutions to support seamless patient access. Previous company experience includes a variety of agency positions including McCann Health Market Access and Eversana to name a few. Mary Lou earned a B.A in English from Fairfield University and a M.B.A, in Marketing from CUNY, Baruch. Additionally, Mary Lou is a Prior Authorization Certified Specialist (PACS).
Agenda Sessions
Post-Launch Considerations— Capturing Momentum throughout the Program Lifecycle
, 4:30pmView Session