Abby Hughes

Head of Growth + Strategy at Belle Communication

Speaker

Abby Hughes is Head of Growth + Strategy at Belle Communication, where she leads new client partnerships and strategic planning. She has worked with brands including The Halal Guys, True Food Kitchen and Sbarro, leveraging PR and influencer marketing to drive foot traffic, fuel “gotta try it now” demand for LTOs, and build loyalty with Gen Z and Millennials. Abby also taps into online food culture through Brilli™ — Belle’s proprietary influencer-led research platform that uncovers real-time insights and consumer behavior to inform marketing strategies. She has led education sessions for the Association of National Advertisers and the American Advertising Federation, and regularly facilitates workshops on influencer trends and the future of the creator economy.