Amir Mostafavi

Founder and CEO at South Block

Speaker

Amir Mostafavi is the Founder and CEO of South Block, a mission-driven juice bar and acai bowl brand born in the Washington, D.C. area and now expanding across the East Coast. What began as a single neighborhood shop in 2011 has grown into one of the region’s most beloved health and wellness concepts, with a reputation for vibrant smoothies, fresh acai bowls, and a community-first culture.
With roots in entrepreneurship that trace back to his family’s small business and his own early venture, Campus Fresh at George Washington University, Amir built South Block around a simple yet powerful purpose: to “Make People Feel Awesome.” Under his leadership, South Block has become more than a juice bar—it’s a community hub where small acts of kindness create big impacts.
Amir is passionate about cultivating a people-first company culture. He often describes South Block as a “leadership development company that happens to sell smoothies and acai bowls.” This philosophy drives his commitment to creating opportunities for team members to grow as leaders, while also ensuring that the brand’s actions consistently reflect its values.
As South Block continues its growth into new markets, Amir remains focused on protecting the brand’s culture, fostering meaningful community connections, and staying true to the mission that has fueled its journey from a local shop to a movement in health, wellness, and leadership.