Vallory McCormack

Director of Marketing at Portillo's

Team Member

Vallory McCormack is the Director of Marketing at Portillo’s, where she oversees efforts to build brand visibility and strategically engage fans across markets to drive growth. Val joined Portillo’s in 2017 as a founding member of the marketing team. She is a proven leader with experience leading integrated campaigns, iconic activations, and building an industry-disrupting loyalty program that has elevated Portillo’s presence in its hometown market of Chicago and beyond. Today, she leads a talented team at Portillo’s overseeing Brand Marketing, Local Restaurant Marketing, and Brand Partnerships. Prior to her role at Portillo’s, Val led the marketing team at Wilton Brands, where she launched the company’s first social media channels, now surpassing more than 5 million fans across platforms.