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Crisis Minds
March 2027
London, UK

Michael Phillips
Director Global Crisis Communications at Phillip Morris International

Profile

Michael Phillips has nearly 25 years’ experience in crisis management, reputation risk, and strategic communications.

He built the global crisis-management programme at Philip Morris International, focusing on agility and preparedness, and has led the company’s response to global disruptions, including COVID-19, regional conflicts, cyber-attacks, ESG matters, and other reputational threats.

He formerly held multiple roles at McKinsey & Company, including setting up the firm’s due diligence capability and leading reputation risk for Asia and EEMA. Prior to joining McKinsey, Michael served a range of international clients at APCO Worldwide, where he specialised in developing integrated strategic communications campaigns for high-profile clients with complex, fast-moving, cross-border issues.


Agenda Sessions

  • The Rise of Reputational Crises

    16:05