River Effra is a specialist reputation risk and crisis management advisory firm with three areas of core expertise: active risk management, enhancing organisations’ crisis response capability and providing live crisis management support. Our clients range from some of the world’s largest companies, major players in civil society, and public sector bodies.

Experience has taught us that all organisations have control over their reputations. By applying approaches rooted in risk management, we help clients to establish control in the toughest situations, identifying their choices and anticipating how decisions could play out. In simple terms, we help organisations take better decisions when the stakes are highest, because we believe that better decisions make better outcomes.

Our advisory experience extends beyond the world of business and civil society. Our Scientific Team, led by world-leading performance psychologists, uses proven methods from elite sport to help business leaders perform optimally in moments of extreme pressure.