Customer service beneftis a company

At The Mercury, Chris O'Brien looks at why customer service can benefit a company as well as its customers. Providing great customer service can provide powerful moments to learn, interact and gratify customers. It's a powerful way to interact with your customers and learn what they want. O'Brien goes on to tell of his powerful interactions with Apple customer service, where he did not have to sit on hold nor argue with service agents to solve his problems with his products.

Is good customer service a reason you'll go back to a company over and over again? Are you providing the type of customer service that will bring customers back to your company over and over again?