Customer Training and Customer Satisfaction

MarketWatch reported here that Expertus in conjunction with Training Industry Inc. released an August 2008 report that suggests the top reason for organizations to have customer training was to improve customer satisfaction. The report titled "Optimizing Customer Training" found that 82% of organizations expected customer satisfaction to improve, and 93% said that they had results from training. In addition 53% stated they had "strong benefits" with 40% reporting moderate benefits. As Ramesh Ramani, CEO of Expertus said:

"Historically, customer satisfaction was viewed as an intangible activity that just happened when you delivered good products or services. It's a positive sign that so many organizations are realizing that there are immense customer satisfaction benefits from having well informed and well educated customers."