Dairy Queen launching new program to measure customer loyalty

In the RFID Update yesterday, they report that Dairy Queen testing a customer loyalty program that uses text-based messaging coupon system. Customers can sign up in their area and provide their name and phone number, and receive code via text message and redeem it via an RFD labels attached to their phones.

The discount code can be used in any time frame, and therefore can track redemption rates and overall program performance. The coupons are also given out on an individual basis, tracking past purchases and giving out coupons according to those sales. Read the full report here.