Danfeng Li Shares Insights on Alibaba's Strategy in the Mobile Marketplace
Danfeng (Dan) Li is a Director at the Alibaba Group, where he oversees the web/mobile analytics team that provides business intelligence and predictive analysis solutions for web pages, mobile apps and smart devices.
He's also a presenter at the Marketing Analytics & Data Science Conference on June 8-10, 2016 in San Francisco, California.
As a preview to his presentation 'Get More Whales out of Your Mobile Game Players,' Dan shared some insights on Alibaba's strategy in the mobile marketplace.
Dan Li: In 2003, Alibaba created the Taobao platform to help micro and small businesses sell their products online for free. For the first five years, Taobao did not generate any revenue and did not become profitable until 2010. During this time frame, it grew from 0 to more than 95% of the Chinese online marketplace.
DL: The key is to find the potential "whale" players who are willing to pay for your game. We built machine learning models to help identify those players. We target our sales and marketing efforts to them. The key for us to do this successfully is we know a lot about new customers through monitoring user behavior across games and apps.
DL: I can only speak for the Chinese market. Right now, venture capital (VC ) money is not that easy to get, so monetization becomes more and more important in the near future. Also, in the Chinese market, the game industry is still very simple. We need a more data-driven approach to make the process more efficient.
DL: I'll share some of our efforts to help the game industry in China and some statistics and trends in the Chinese mobile gaming industry.
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