This site is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

Marketing
search
Branding

Disney's Lifestyle Brand

Posted by on 06 November 2008
Share this article



Disney has launched a new lifestyle brand that is high on luxury and low on Mickey Mouse. The NYT had a great article on this today--with slideshow! It looks like cartoon branding is now no longer for kids and old cat ladies, Disney has gone couture!

We'd love to hear your thoughts.

Our faves above

Share this article

Related Articles

Iconic brand

9 Keys to Becoming an Iconic Brand

Read More
east
Read More
east
Consumer

Humanizing Your Brand: Why You Need To and How To Do It

Read More
east
Read More
east
View all related articleseast