DMI - Certified Digital Marketing Professional (CDMP)

Why Attend?

The greatest professional challenge of the 21st century is staying relevant. Closely followed by communicating how relevant you are in that noisy, dynamic space where new meets now.

Digital changes everything. Culture. Commerce. Community. Then digital goes and changes itself. Such is the rate of progress. Your ambition may be big and clear, but without the right digital skills, it is completely out of reach. And it’s not justabout what you can do either – it’s also about what the world knows you can do.

Learning Outcomes

• Learn the art of selecting and integrating optimal digital advertising approaches into their marketing mix
• Gain advanced techniques for boosting website traffic and effectively measure campaign outcomes
• Refine marketing strategies continually and improve content alignment with business objectives
• Identify and prioritise crucial tracking metrics, enabling participants to measure what truly matters

Benefits of Attending

• Explore the game-changing impact of digital marketing, social media, and AI on business
• Master the art of social media and content marketing
• Integrate digital channels and explore how SEO, PPC, and display advertising can boost your website’s organic rankings, and in turn generate business demand
• Discover how to craft email campaigns that convert

Who Should Attend

• Traditional marketers and marketing executives who want to play a bigger, sharper game
• Marketing managers and senior management
• IT managers

Course Requirements

Delegates must meet two criteria to be eligible for an Informa Certificate of Completion for a course:

Satisfactory attendance – delegates must attend all sessions of the course. Delegates who miss more than 2 hours of the course sessions will not be eligible to sit the course exam
Successful completion of the course assessment.

Competencies

You will be armed with the know-how, the experience, and the insights to be able to work and speak with authority in this fast-paced industry. In short, you'll be a skilled digital marketer, capable of building digital marketing strategies from scratch.

Delivered by Christian

Christian is a digital marketing pioneer who specialised in digital strategy, SEM/PPC, display advertising, mobile marketing and web analytics.

Certified by DMI

DMI is the proven global standard for digital marketing certification with 220,000+ members and over 25,000+ certified professionals. They operate in 135+ countries and work with the global marketing teams of blue-chip brands and with the world’s leading education brands. Their programs are developed with our council of leading global marketers, so they are built and validated by industry, for industry.

Run this course in-house

Informa Connect Academy’s customised training solutions have helped organisations deliver tailored learning in different languages to suit every requirement