DMI - Certified Digital Marketing Specialist

Why Attend?

Strategy and Planning involves the power to envisage what success looks like. To define what it means for your brand, understand it from multiple angles at once, create actionable plans and make success manifest. This is the visionary’s Specialism. All encompassing, creative and exciting. Yet thanks to analytics, digital visionaries can now create with a new sense of control – develop extraordinary campaigns. See what works. Create better.

Learning Outcomes

• Learn skills to master digital marketing tactics, strategic planning, and omnichannel marketing campaigns
• Plan effective strategy and marketing communications
• Understand fundamentals of communication in the digital era for customer experience enhancement
• Utilise diverse digital channels, and ethical considerations in analytics and data usage

Competencies

You will learn every aspect of Digital Marketing Strategy, across ten modules of interactive learning, to give you a highly relevant and deep knowledge of digital strategy, all wrapped up with the world’s most recognised digital marketing certification on completion.

Who Should Attend

• Traditional marketers and marketing executives who want to play abigger, sharper game
• Marketing managers and senior management IT managers
• Entrepreneurs
• Whoever needs to create and apply a digital marketing strategy fortheir organisation

Learning Style

• New walkthroughs that provide clarity and insight on visualisation and digital marketing tools
• Targeted updates applied to all modules to ensure you get the very latest content
• Existing walkthroughs and screenshots have been updated to acknowledge changes and updates to user interfaces

Course Requirements

Delegates will receive a Computer-based Test on the last day of the course. Questions come in different formats including text-based multiple choice; image-based multiple choice, matching and hot spot questions.

Delivered by Christian

Christian is a digital marketing pioneer who has formerly worked with Oracle in Italy, Spain and Ireland and as Sales and Marketing Director with Al Habtoor, Dubai. He now owns several businesses and specialises in digital marketing consulting, business development and training.

Delivered by Gopal

Dr Gopal is a senior industry executive, corporate trainer/instructor, coach, conference speaker. He has developed and delivered corporate in-company and public programmes throughout GCC, UK, North America, Europe, Africa, APAC (over 3,400 delegates from 520+ firms). 90% average delegate/student satisfaction scores achieved.

Certified by DMI

DMI is the proven global standard for digital marketing certification with 220,000+ members and over 25,000+ certified professionals. They operate in 135+ countries and work with the global marketing teams of blue-chip brands and with the world’s leading education brands. Their programs are developed with our council of leading global marketers, so they are built and validated by industry, for industry.

Run this course in-house

Informa Connect Academy’s customised training solutions have helped organisations deliver tailored learning in different languages to suit every requirement