DMI - Certified Digital Marketing Specialist

Course Overview

Strategy and Planning involves the power to envisage what success looks like. To define what it means for your brand, understand it from multiple angles at once, create actionable plans and make success manifest. This is the visionary’s Specialism. All encompassing, creative and exciting. Yet thanks to analytics, digital visionaries can now create with a new sense of control – develop extraordinary campaigns. See what works. Create better.

Learning Outcomes

• Learn skills to master digital marketing tactics, strategic planning, and omnichannel marketing campaigns
• Plan effective strategy and marketing communications
• Understand fundamentals of communication in the digital era for customer experience enhancement

Competencies

You will learn every aspect of Digital Marketing Strategy, across ten modules of interactive learning, to give you a highly relevant and deep knowledge of digital strategy, all wrapped up with the world’s most recognised digital marketing certification on completion.

Who Should Attend

• Traditional marketers and marketing executives who want to play a bigger, sharper game
• Marketing managers and senior management IT managers
• Entrepreneurs
• Whoever needs to create and apply a digital marketing strategy for their organisation

Learning Style

• New walkthroughs that provide clarity and insight on visualisation and digital marketing tools
• Targeted updates applied to all modules to ensure you get the very latest content
• Existing walkthroughs and screenshots have been updated to acknowledge changes and updates to user interfaces

Certification Criteria

You will receive an exam code on the last day of the course. The exam will be computer-based test. Questions come in different formats including text based multiple choice; image-based multiple choice, matching, and hot spot questions.

You must meet two criteria to be eligible for an DMI/Informa Connect Academy Certificate of Completion for a course:

• Satisfactory attendance: You must attend all sessions of the course. If you miss more than 2 hours of the course sessions, you will not be eligible to sit the course assessment
• Successful completion of the course assessment: Assessments will be ongoing and based on in-class participation and activities

Delivered by Christian

Christian is a digital marketing pioneer who has formerly worked with Oracle in Italy, Spain and Ireland and as Sales and Marketing Director with Al Habtoor, Dubai. He now owns several businesses and specialises in digital marketing consulting, business development and training.

Certified by DMI

The Digital Marketing Institute (DMI) is the world's leading authority on digital marketing certification. With a global membership of over 300,000 and more than 70,000 certified professionals, DMI sets the benchmark for excellence in digital marketing education. Operating in more than 135 countries, it collaborates with leading universities, training providers, and global brands to deliver industry-relevant, up-to-date learning experiences.

Run this course in-house

Informa Connect Academy’s customised training solutions have helped organisations deliver tailored learning in different languages to suit every requirement