Do Your Customers Expect the Unexpected?

'Even in the familiar there can be surprise and wonder." - Tierney Gearon, author

Everyone is looking for that unique experience, product or service that will make a difference in their lives. Your customers are no exception.

They expect your brand will "wow" them yet again in some special way. And if you do, they will continue to reward you by being lifelong customers and telling their friends about your brand.

Here are some ideas to help get you started on delivering memorable and meaningful customer experiences:

• "How to Give Your Customers an Unforgettable Experience" by Shannon Willoby
• "41 Customer Experiences to Learn From" by Denise Lee Yohn