Don't wait on hold, they'll call back

Southwest, a company already well respected for the way it treats its customers, now has a new option for those calling in to their service center. The company has begun using Virtual Hold, a service that allows customers to call the service centers, and if the wait is too long, will call the customer back when the next customer service representative is available. Sitting on hold is a pet peeve of many customers, and Southwest has already been praised for this new initiative.

The new offering has reportedly earned the airline high marks from customers ' some of whom twittered about it.

'Companies: In an age of cell phones, don't make me sit on hold. Call me back when it's my turn, like Southwest just did,' one customer 'tweeted' on the popular social networking site, according to the release.

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