Emerging managers: beat competition and stand out from the crowd

Track record is a key decision-making factor for LPs when it comes to evaluating the performance of fund managers. However, this may not always be available when it comes to emerging managers that are only starting out in the field.

In an increasingly crowded and competitive marketplace, it is immensely important for emerging managers to differentiate themselves from others. How can this be best achieved, and what strategies and tools are best to showcase their capabilities and uniqueness?

Watch our interview session recording to find out:

• What other factors could LPs look at other than track record? How does this differ from the methods used to evaluate more experienced managers?
• What is the advice for first time managers that don’t have a track record when raising a new fund?
• How can emerging managers differentiate themselves in the marketplace?
• Detailed analysis and getting to you your competition – how can databases help emerging managers build trust and relationships with LPs?

Interviewer: Molly LeStage, Senior Vice President, Meketa Investment Group

Interviewee: Russell Deakin, Managing Partner, Aceana Group