Emotomy: Optimising the advisory business

Financial advisors today face an ever-broadening array of challenges. With changing market dynamics, advisors have to continuously offer a widening selection of investment choices to navigate lower expected market returns. In addition, the competitive advisory landscape is placing increased demands on their time. It’s no surprise that an increasing number of advisors feel their days are often consumed by administrative tasks that add little value to their businesses.

The advisory business is still and always has been a “people business.” Is there a platform that can take on all these challenges and enhance the people-side of the business — one that can create more time for value-added activities and enhance one-on-one client cultivation?

Optimisation: Not just for portfolios

As recently as a couple of years ago, managing a client’s investments meant optimizing a portfolio of stocks and bonds along an efficient frontier. But advisors are now faced with a broader challenge. They must optimize not just client portfolios but their own advisory business. The new frontier not only encompasses non-traditional investments, tax solutions, crypto, and hard assets, but also requires focusing middle and back-office functions on customer cultivation.

Customisation has been the focal point for advisors to address their competitive challenges. Beginning with separately managed and universal managed accounts, the customization trend now often requires direct indexing — personalising each client’s portfolio.

To help advisors cope with all these demands, technology solutions have evolved. But now advisors’ due diligence also includes finding the technologies that support their practice and provide value to their clients. Unfortunately, adopting a myriad of technologies can result in a hodgepodge of disconnected solutions that lead advisors to focus less on their clients and more on administrative tasks.

Just because there’s a solution doesn’t mean it’s the right solution

To compete in an evolving and ever-more demanding environment, advisors need to maintain their focus on clients and prospects. To do this, advisors we believe they should choose technology solutions that integrate seamlessly into their practice management, giving them more time for value-added activities and client cultivation.

Emotomy is a digital wealth management platform that lets advisors easily personalise and brand their advice – at scale. It offers the power of 3: digital investment management, access to our exclusive and customisable thought leadership through our exclusive Investment Institute and access to Northern Trust’s world class asset management resources through Northern Trust Asset Management, better enabling advisors to help their clients meet their financial goals.

* Assets under management as of March 31, 2022

Belvedere Advisors LLC, is a California limited liability company that is a registered investment advisor and is a wholly owned subsidiary of Northern Trust Investments, Inc. Emotomy is a digital investment advice platform and is a registered trademark of Belvedere Advisors LLC.

Northern Trust Asset Management is composed of Northern Trust Investments, Inc., Northern Trust Global Investments Limited, Northern Trust Fund Managers (Ireland) Limited, Northern Trust Global Investments Japan, K.K., NT Global Advisors, Inc., 50 South Capital Advisors, LLC, Belvedere Advisors LLC and investment personnel of The Northern Trust Company of Hong Kong Limited and The Northern Trust Company.

Belvedere Advisors LLC and Northern Trust Asset Management are not affiliated with WealthStack or Informa Connect Limited.

The information contained herein is intended for use with current or prospective clients of Northern Trust Investments, Inc. The information is not intended for distribution or use by any person in any jurisdiction where such distribution would be contrary to local law or regulation. Northern Trust and its affiliates may have positions in and may effect transactions in the markets, contracts and related investments different than described in this information. This information is obtained from sources believed to be reliable, and its accuracy and completeness are not guaranteed. Information does not constitute a recommendation of any investment strategy, is not intended as investment advice and does not take into account all the circumstances of each investor. Opinions and forecasts discussed are those of the author, do not necessarily reflect the views of Northern Trust and are subject to change without notice.

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