2025 eTSY Winners
We’re proud to unveil the 2025 eTSY Award winners—visionary digital marketers redefining what’s possible in destination marketing. In partnership with Tourism Economics, this year’s class showcases bold ideas, innovative storytelling, and impactful strategies that are shaping the future of travel. Join us in celebrating the leaders who are raising the bar and inspiring what’s next in our industry.
Best Use of Video
"The Truth Lies West"
Wyoming Office of Tourism, BVK, VDX.tv, Adara (A RateGain Company)
Best Influencer Marketing Campaign
"We’re Going To Kissimmee!"
Experience Kissimmee / Southwest Airlines / Matador Network
Best Seasonal Destination Marketing Campaign
"Winter’s Charm in Carson City"
Visit Carson City | KPS3
Best Multichannel Marketing Campaign
”Flow Against The Grain”
Santa Monica Travel & Tourism | Noble Studios
Best Website
"DestinationVancouver.com: The Ultimate Digital Concierge for Travelers"
Destination Vancouver
Best Social Media Campaign
"Holiday City Swap partnership Ottawa Tourism and Destination Toronto"
Ottawa Tourism & Destination Toronto
Best Family-Friendly Marketing Campaign
"Positioning Ocala as Florida’s Hidden Gem for Travel Enthusiasts"
Ocala/Marion County Visitors and Convention Bureau
Best Local Impact Campaign
"Sunflower Summer: A Summer of FREE Fun for Kansas Families"
Kansas Tourism
Best Incorporation of Out-Of-Home in a Marketing Campaign
The ”Other Dublin”
Visit Dublin Ohio
Campaign of the Year Award
"The Beach is for everyBODY"
Visit Myrtle Beach
Best Experiential Marketing Campaign
"Flavors of the Island: Discover Puerto Rico x Van Leeuwen Ice Cream Launch"
Discover Puerto Rico
Best Emerging Technology Integration
"From Inspiration to Bookings: Driving Travelers to the Cincy Region with Connected Content"
Visit Cincy
Best Data-Driven Marketing Strategy
"Awe and Then Some”
Visit Lake Tahoe | Noble Studios
Best Paid Search Campaign
"Driving High-Impact Engagement with Orange 142: Visit Bucks County Paid Search Success"
Visit Bucks County
Best Travel Brand Refresh
"Visit Milwaukee’s Fresh Coast Refresh"
Visit Milwaukee
Best Content Marketing Program
"The Impact of Intentional Spanish Language Content"
Atlanta Convention & Visitors Bureau, Madden Media, Sparkloft Media, Telemundo/Gray Destination Marketing
Best Partnership Marketing Campaign
"PGA TOUR Partnership"
Discover South Carolina
Best Use of Sustainability and Social Responsibility Award
"Promoting Ecotourism Through Explore Natural Martin"
Martin County Office of Tourism & Marketing
Best Implementation of TikTok/Reels in Marketing Campaign
"You Belong At The Beach - Social-First Creative Assets"
Visit Myrtle Beach
Best Use of Innovative Marketing in a Campaign
"Peak Your Palate: Elevating Colorado’s Culinary Scene with Blue Apron & Atlas Obscura"
Colorado Tourism Office
Best Destination Marketing to Millennials and Gen Z
"Letting Gen Z Write the Marketing Script"
Visit Pasadena
Best Email Marketing Campaign
"Embracing the Season With the Digital Idaho Fall Planning Passport"
Visit Idaho | Madden Media
Best Use of Augmented, Mixed, or Virtual Reality
"Kentucky Black Trailblazers"
ShelbyKY Tourism
Best Customer Engagement Excellence Award
"Reunion Tower"
Reunion Tower
Most Instagrammable Destination Award
"Skyline Snapshots: The Most Instagrammable View in Dallas"
Reunion Tower