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14-16 April, 2026

Kentucky International Convention CenterLouisville, KY

Day OneTuesday, 14 April 2026

Education

Showing 2 of 2 Streams

Education

Networking

9:45am - 9:55am

Co Host Welcome

9:55am - 11:25am

From Influence to Impact: Connecting Social Media to Bookings & Economic Results

11:30am - 1:00pm

Lunch on Your Own

1:20pm - 1:35pm

The End of Static: How Love Catalina is Becoming an Interactive Destination

1:40pm - 1:55pm

I Don’t Trust AI, And Display Media is Dead

A CMO’s reluctant journey from skepticism to scaling conversational media.

Andrew Wilson, CMO of Discover Atlanta, will be the first to tell you: he’s skeptical of AI and not exactly a display media evangelist.

So why did Atlanta expand budgets, beta test new products, and deploy conversational ads in multiple languages and markets?

In this fast-paced, candid conversation, Scott Schult (VP, Destination Strategy, Tiki) interviews Andrew about what it actually takes to earn a CMO’s trust — and how interactive, intent-based media proved itself where traditional display never did.

2:15pm - 2:30pm

The Partnership Question: What to Look for in a Digital Marketing Partner

3:45pm - 4:30pm

Keynote Spotlight: Jesse Itzler

Join us for an inspiring keynote offering thought-provoking perspectives and actionable inspiration.

9:15am - 12:00pm

Registration

1:55pm - 2:10pm

Networking Break: The Ultimate Icebreaker Bingo

6:00pm - 8:00pm

Made in Kentucky: Opening Reception Sponsored by Kentucky Tourism