Day One
A CMO’s reluctant journey from skepticism to scaling conversational media.
Andrew Wilson, CMO of Discover Atlanta, will be the first to tell you: he’s skeptical of AI and not exactly a display media evangelist.
So why did Atlanta expand budgets, beta test new products, and deploy conversational ads in multiple languages and markets?
In this fast-paced, candid conversation, Scott Schult (VP, Destination Strategy, Tiki) interviews Andrew about what it actually takes to earn a CMO’s trust — and how interactive, intent-based media proved itself where traditional display never did.
Being an entrepreneur is a journey you walk, as you look to achieve big things. In this speech, Jesse shares stories from his own path. Brought to life with the help of DJ Dee Wiz, through humor, music, love, loss, and knowledge, Jesse distills lessons he's learned. By breaking down the hours in a day, and knowing that sometimes a lot of soul, creating your own luck, and the power of the spoken word can allow your own journey to get you exactly what you want, without having to give up what you have.