Day One - ET (Eastern Time, GMT-05:00)
Great marketing isn’t just creative—it’s also calculated and measurable. With a bold brand refresh, Visit Arizona is leading the way in using resident-inspired storytelling strategies to connect with travelers while Ampersand and Arrivalist deliver the critical deployment and data insights to identify target audiences, optimize marketing campaigns and measure impacts. This session will highlight the importance of authentic storytelling, using data in creating compelling marketing messages and the role of technology in reaching and engaging potential visitors.
Emily Zertuche will explore the intersection of data and creativity, highlighting how Visit Corpus Christi partnered with Atmosphere TV to meet active travelers where they are—on the nation’s largest out-of-home streaming TV network. As travelers increasingly prioritize and enjoy personalized experiences, this session will showcase innovative ways to engage them.