2025 eTSY Awards Categories

Recognizing excellence in content marketing. Judges will assess the strategy, quality, and effectiveness of content in driving engagement, traffic, and conversions.

Celebrating the most compelling and effective email marketing campaign. Judges will assess factors such as open rates, click-through rates, personalization, and the campaign's ability to nurture leads and drive conversions.

Honoring campaigns that successfully incorporate emerging technologies such as AI, blockchain, or IoT to enhance the user experience and achieve marketing goals. Judges will evaluate innovation, implementation, and results achieved through technology integration.

Experiential marketing is all about creating immersive brand experiences that resonate with audiences. This award honors the campaign that best brought brands to life by engaging consumers on a personal and memorable level. It celebrates creativity, innovation, and the ability to connect with consumers in meaningful ways.

Honoring the most effective use of TikTok or Instagram Reels in a marketing campaign. Judges will assess creativity, engagement, and the innovative use of platform features to achieve marketing objectives and deliver measurable results.

Honoring outstanding influencer marketing campaigns that leveraged influencers effectively. Judges will evaluate influencer selection, content authenticity, and the campaign's impact on the target audience.

This award recognizes the outstanding use of out-of-home advertising in a marketing campaign. Whether it's billboards, transit ads, or other forms of physical advertising, this category celebrates the campaign that effectively leveraged the out-of-home medium to capture audience attention and convey a compelling message.

Recognizing campaigns that effectively target and engage local audiences, promoting a sense of community and local pride. Judges will assess the campaign's relevance to the local market and its impact on driving local business.

Celebrating campaigns that excel in coordinating and optimizing marketing efforts across multiple channels, ensuring a consistent and cohesive brand experience. Judges will evaluate the integration, synergy, and overall effectiveness of multichannel strategies.

Recognizing excellence in paid search marketing, this award goes to the campaign that demonstrated exceptional strategy, execution, and results in the realm of pay-per-click advertising. Judges will look for campaigns that effectively utilized paid search to drive targeted traffic, conversions, and ROI.

This award acknowledges the successful collaboration between a Destination Marketing Organization and a travel industry supplier. It celebrates innovative and mutually beneficial partnerships that have enhanced the organizations' marketing efforts. The winning campaign will demonstrate creativity, strategic alignment, and a positive impact on the travel industry.

Celebrating excellence in leveraging social media platforms to achieve marketing objectives. Judges will evaluate strategy, engagement, creativity, and the impact of the campaign on social media channels.

Recognizing the most innovative and groundbreaking digital marketing campaigns that pushed the boundaries of creativity, technology, and strategy. Judges will consider how the campaign disrupted the status quo and delivered results beyond expectations.

Recognizing campaigns that demonstrate a commitment to sustainability and social responsibility. Judges will consider how the campaign promotes ethical practices, environmental responsibility, or social causes.

Celebrating exceptional video marketing campaigns that had access to substantial financial resources. Judges will consider storytelling, production quality, engagement metrics, and the campaign's overall impact.

Celebrating the campaign that achieved extraordinary virality, captivating audiences and generating widespread buzz. Judges will consider the campaign's creativity, shareability, and its impact on the digital landscape.

Honoring the best-designed and user-friendly websites with ample financial resources. Judges will assess user experience, visual design, functionality, and how well the website aligns with the brand's objectives.

Honoring travel brands that successfully underwent a brand refresh or rebranding campaign. Judges will assess the effectiveness of the new brand identity, messaging, and how it resonated with the target audience.

Honoring campaigns that creatively promote a destination during a specific season (e.g., summer, winter, or holiday seasons). Judges will look for campaigns that effectively capitalize on seasonal attractions and events to boost tourism.

Recognizing campaigns that successfully target younger travelers. Judges will evaluate the campaign’s use of relevant platforms (e.g., TikTok, Instagram) and messaging that resonates with millennial and Gen Z audiences.

Recognizing the destination marketing campaign that successfully capitalized on the visual appeal and social media shareability of the location.

Recognizing the strategic use of data analytics and insights to inform and optimize marketing efforts, leading to better targeting, personalization, and results.

Honoring the overall most successful and impactful marketing campaign across any medium or platform, considering creativity, strategy, and results.

Honors a destination that has excelled in creating meaningful connections with its audience through innovative and interactive customer engagement strategies. This award recognizes efforts that not only foster loyalty but also deliver exceptional experiences that resonate deeply with travelers.

Celebrates a destination that has successfully crafted a campaign designed to captivate and engage families, offering experiences and messaging that appeal to all ages and create lasting memories for travelers of all generations.

Honors a destination that has creatively leveraged immersive technology to enhance visitor experiences, offering innovative and interactive ways for audiences to explore and engage with destinations in a virtual or augmented environment.