22-24 April, 2025
Wynn Las VegasLas Vegas, NVMeet the 2025 eTSY Award Finalists—Tourism’s Digital Trailblazers!
This Years Finalists Are..
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Best Use of Video
- Ottawa, from Oh! To Ah! | Ottawa Tourism
- Wyoming Office of Tourism Generates High Impact with TV Magnify Campaign | Wyoming Tourism | VDX TV
- Greatness Grown Video Series - Cultivating Exceptional Cuisine, the Greatness Grown Video Series | Discover South Carolina
- “Fort Myers: Fairways, Flavors and Cultural Delights” Video | Fort Myers – Islands, Beaches and Neighborhoods
- We’re Going To Kissimmee! | Matador
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Best Influencer Marketing Campaign
- We’re Going To Kissimmee! | Matador
- Shina Nova Influencer Campaign | Ottawa Tourism
- Pigeon Forge Tennessee - Family Challenge | Pigeon Forge Department of Tourism | Orange142
- Delaware Tourism Office: Influencing Inclusivity | Delaware Tourism Office | Miles Partnership
- Louisiana’s National Gumbo Day | Louisiana Tourism | Miles Partnership
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Best Multichannel Marketing Campaign
- Louisiana’s Year of Music Campaign | Louisiana Tourism | Miles Partnership
- Galena Country - Welcome to Charming | Galena Country Tourism
- Winnipeg+, Tourism Winnipeg’s ”premium streaming service” featuring the best in business events television | Tourism Winnipeg
- ”Flow Against The Grain” | Santa Monica Travel & Tourism |Noble Studios
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Best Seasonal Destination Marketing Campaign
- Winter’s Charm in Carson City | Visit Carson City | KPS3
- Island Hopper Songwriter Fest Campaign | Fort Myers – Islands, Beaches and Neighborhoods
- Macon Beyond October | Visit Macon
- It’s Fall-ier in Pennsylvania | Visit Pennsylvania
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Best Website
- DestinationVancouver.com: The Ultimate Digital Concierge for Travelers | Destination Vancouver
- Reno Tahoe Website | Reno-Sparks Convention & Visitors Authority | KPS3
- Meet the Scouts of Destin-Fort Walton Beach | Destin Fort Walton Beach
- Reimagining DiscoverPHL.com | Philadelphia Convention and Visitors Bureau
- Visit Santa Rosa - Best Website | Visit Santa Rosa
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Best Experiential Marketing Campaign
- Flavors of the Island: Discover Puerto Rico x Van Leeuwen Ice Cream Launch | Discover Puerto Rico
- Elevating Albuquerque’s Culinary Scene Through Immersive Dining | Visit Albuquerque
- Travel Nevada Raiders Activation | Travel Nevada | Noble Studios
- Elevating Navarre Beach at the Atlanta Dogwood Festival | Santa Rosa County, Florida | Paradise Advertising
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Best Local Impact Campaign
- Sunflower Summer | Kansas Tourism
- Introducing the New Tri-Valley Multiuse Event Center | Visit Tri-Valley
- Recycle Dat! | New Orleans & Company
- The Historic Holiday Pass | Visit Williamsburg
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Best Social Media Campaign
- Holiday City Swap partnership Ottawa Tourism and Destination Toronto | Ottawa Tourism | Destination Toronto
- ¡Vámonos a Kissimmee! | Experience Kissimmee
- WrestleMania XL in Philadelphia | Philadelphia Convention and Visitors Bureau
- Sonny the Elf Holiday Campaign | Visit Huntington Beach
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Best Family-Friendly Marketing Campaign
- Positioning Ocala as Florida’s Hidden Gem for Travel Enthusiasts | Ocala/Marion County Visitors and Convention Bureau
- Short Flight Long Island #IYKYK |Discover Long Island
- We’re Going To Kissimmee! | Matador
- Tennessee Playcation | Tennessee Department of Tourist Development
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Campaign of the Year
- Impact of ACVB’s Spanish Language Content | Atlanta Convention & Visitors Bureau
- Built to Host 3.0 | New Orleans & Company
- “Get A Little Out There” | Travel Nevada | Noble Studios
- The Beach is for everyBODY | Visit Myrtle Beach
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Best Incorporation of OOH in a Marketing Campaign
- Saugatuck/Douglas Fall OOH Campaign | Saugatuck/Douglas Area CVB | Concept A Creative Studio
- State House OOH Campaign | Discover South Carolina
- The ”Other Dublin” | Visit Dublin Ohio
- Welcome to Charming | Galena Country | Envisionit
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Best Emerging Technology Integration
- Destination Vancouver’s AI-Powered Personalization Platform | Destination Vancouver
- Mindtrip AI Integration on VisitCostaRica.com | Costa Rica Tourism Board | MMGY
- From Inspiration to Bookings: Driving Travelers to the Cincy Region with Connected Content. | Cincy Region | Steller
- GuideGeek | Matador
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Best Implementation of TikTok/Reels in Marketing Campaign
- Pasadena Film Locations Series | Visit Pasadena
- You Belong At The Beach - Social-First Creative Assets | Visit Myrtle Beach | MMGY
- “Get Your Kicks” on Route 66 in Albuquerque | Visit Albuquerque
- “Spotlight on Fort Myers” Social Media Campaign | Fort Myers – Islands, Beaches and Neighborhoods
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Best Partnership Marketing Campaign
- Visit Milwaukee and ADARA ”Top Chef: Wisconsin” Attribution | Visit Milwaukee
- Discover Your New Favorite-ville | Experience Fayetteville | Outright
- PGA TOUR Partnership | Discover South Carolina
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Best Data-Driven Marketing Strategy
- ”Awe and Then Some” Campaign | Visit Lake Tahoe
- Renew Your View Campaign | Azira | epsilon.com
- Think Tifton, Stay a While: Driving Overnight Visits with Data | Think Tifton | Stamp Ideas
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Best Travel Brand Refresh
- ”Near & Dear” Campaign | Explore Tualatin Valley
- Columbia County ”Your Kind of Place” Brand Refresh | Columbia County | Paradise Advertising
- Visit Milwaukee’s Fresh Coast Refresh | Visit Milwaukee
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Best Use of Innovative Marketing in a Campaign
- The Impact of Intentional Spanish Language Content | Atlanta Convention & Visitors Bureau
- Peak Your Palate: Elevating Colorado’s Culinary Scene with Blue Apron & Atlas Obscura | Colorado Tourism Office
- “A Bird’s-Eye View of Fort Myers” Direct Mail Piece | Fort Myers – Islands, Beaches and Neighborhoods
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Best Use of Sustainability & Social Responsibility
- Boone Watauga County Tourism Development Authority | Boone Watauga County Tourism Development Authority
- Promoting Ecotourism Through Explore Natural Martin | Explore Natural Martin
- The Baird Center Expansion: A Model for Sustainable and Inclusive Tourism Growth | Visit Milwaukee
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Best Paid Search Campaign
- Driving High-Impact Engagement with Orange 142: Visit Bucks County Paid Search Success | Visit Bucks County
- VIP Pinz Tour Push | Global Wildlife Center
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Best Content Marketing Program
- The Palmetto Porch Podcast Explores South Carolina’s Best-Kept Secrets |Discover South Carolina
- The Impact of Intentional Spanish Language Content | Atlanta Convention & Visitors Bureau
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Best Use of Augmented, Mixed, or Virtual Reality Award
- Travel Nevada Stargazing VR | Travel Nevada |Noble Studios
- Kentucky Black Trailblazers Augmented Reality Experience | Visit Shelby KY