Frank FiliceVice President Marketing and Brand at Sonoma County TourismSpeaker
Profile
Frank Filice serves as the Vice President of Marketing and Brand for Sonoma County Tourism, where he leads the organization's efforts to position Sonoma County as a premier travel destination. With over 25 years of experience in strategic marketing, branding, and destination promotion, Frank has played a pivotal role in driving innovative campaigns highlighting Sonoma County’s natural beauty, cultural richness, and commitment to sustainability.
A champion for integrating technology and sustainability into tourism marketing, Frank has spearheaded advancements in AI-driven personalization, first-party data integration, and digital storytelling, ensuring Sonoma County remains at the forefront of travel trends.
Frank Filice's Network
Agenda Sessions
Measuring Positive Impact: How Kind Traveler and Sonoma County Tourism’s Every Stay Gives Back Partnership Built a Better Destination
, 3:45pmView Session