Exclusive Interview: Stephen Gates, Senior Creative Director, Starwood Hotels & Resorts

Stephen Gates, Senior Creative Director, Starwood Hotels & Resorts recently spoke at The Mobile Marketing Conference on Best Practices for Creating Mobile Websites.

We caught up with him to chat about the future of mobile marketing, Starwood's mobile strategy, and advice for those just starting out. One exciting development from Starwood? The new Starwood Preferred Guest app, which offers an intuitive experience that's perfect for frenzied travelers. According to this review on MediaPost:

The new app, which is actually Starwood's third-generation mobile app, includes things like FaceTime integration -- a first for any company (that isn't Apple.) The app also includes fully integrated booking, member information, comprehensive hotel searches and travel details, customer service and social media.

Gates spoke of the app experience saying "we don't want to create dumb experiences for smart devices." To learn more, watch our video below:

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Michelle LeBlanc is a Social Media Strategist at IIR USA with a specialization in marketing. She may be reached at mleblanc@iirusa.com