Facebook and Twitter Synchronize for Automatic Updates

I came across this interesting post from ReadWriteWeb today in which Dana Oshiro shares with readers a new service that Facebook has just rolled out that will allow admins of Facebook pages to automatically publish their updates to their Twitter accounts. Users can control whether status updates, photos, links, notes, and events are shared. Dana mentions that many artists and groups have already set up this feature including Dane Cook, World Wildlife Fund, and Livestrong.

It was only natural for Facebook and Twitter to sync up like this, just wondered why it took so long for the integration.