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Facing reality: opportunity stiflers & stoppers

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Exclusive First Read Every week through October 2013, we will
post a short excerpt from our Summer Innovation Book Club Pick: Killing Ideas -
You can kill an idea, you can't kill an opportunity By NewEdge CEO, Dr. Pam

As we seek to stretch opportunity, Source by Source, we likely will come across issues that will stifle, stunt, or even stop it in its tracks. Perhaps there is a technical hurdle that must be overcome or the opportunity will be dead in the water. 

Maybe there is an impending regulation that will be tough to meet. The issue could be bad timing'the economy crashes or consumers aren't ready. If we look carefully we will see that almost every opportunity has at least one Achilles heel'something that will be its downfall if not addressed. 

Identifying this early helps us innovate and strategize against it, or come to the conclusion that the issue is a deal breaker.
 Recognizing stiflers and stoppers early can be one of the keys to unlocking and shaping opportunity. If we can overcome them we may be able to capitalize on an opportunity that has been attacked by many'but never conquered. - Killing Ideas, Ch 5, Big Starters

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