and brought out the big guns, Tom Kelley of IDEO and writer/entrepreneur Seth
Godin. Visionaries, legends and icons are words you can safely use in
but knew of them from Ted Talks and the numerous books and articles they've
authored. It's safe to compare the experience to putting on a Rolling Stones
album versus seeing them live.
prose and presentation. It still remains dense and rich with insight from his
decades in the game. He had three very simple points as follows:
Blend tech with humanity
deeply.' This is at the heart of all innovation; human understanding that is
genuinely empathetic to the end user that understands the world they live in,
what problems they have and where you can fit into that world. This is such a
simple concept that innovators all too often forget or take for granted. Understand
the problem and use the wonders of modernity to address the issue
Treat life as an experiment
accelerates the idea.' Rapid prototyping and fail fast right? I'll say it
again, rapid prototyping and fail fast. As children we learn through
experimenting, we learn more through our failure than through success. The
quicker, more rudimentary and aggressively you do this, the faster and further
down the road your idea will go.
Leverage the power of storytelling
you tell stories laden with emotion and drama you humanize the issue, to borrow
from Mr. Kelley, this is the 'theater of the mind.' You want the listener to be
able to see ice bath from the hastily performed 'organ donation' or the tragedy
of the loyal dog waiting for his never-to-return master.
the track records and has more wisdom because he has been at it longer than
most anyone in the design consulting game. People pay thousands of dollars to
be in the same room and hear his presentation and for good reason. The only thing
I can see missing would be Tom Kelley dropping the microphone as Jay Z might
do. Mind blown, thanks Tom and FEI.