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Fail Fast and The Purple One (Part II)

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Immediately following Tom Kelley came Seth Godin. He opened
with the idea that, 'Golf is the worst spectator sport ever.' Well played sir,
with golf your applause is muted, you can't see the action and the ball is so
small that the sport can be tricky to follow. Still it offers a great
opportunity to nap, but I digress.
Godin's true talent remains less in his ability to tell a
compelling narrative, but to cheerlead the innovation and creativity within all
of us. Packed densely within his discussion were his very greatest hits, a
compilation of all the great wisdom and thinking from his library of books:
Turn bats upside down:
If you can see things differently you can turn over how the
world thinks, or said another way, 'what can we dream versus what do we know'?
Industrialism is not capitalism:
Industrialism works really well to polish out the rough edges.
Large companies and managers often want more of what has proven to be successful.
Reconfigure the offering, add a new flavor and tell people that the product is
'new and improved.' Abracadabra, innovation!
This approach results in average products for average
people, nothing more than a race for the lowest common denominator. Godin
thinks you should be aiming the fringes, the extreme people who push us forward
will evangelize your offering.
Connection:
People want connection, finding community in others that
share common ideals and beliefs. 'People like doing what others are doing.'
Consider Comic-con or the annual Sturgis bike rally ' each are massive events
where misfits can celebrate things in life that make them feel alive.
Do:
'The guy that invented the ship also invented the
shipwreck.' Perhaps an iteration on Kelley's 'Fail fast' mantra but Godin makes
this point: in order to be an agent of change you have to get out into the
world and make mistakes, absorb the learnings from failure in order to make the
next versions find success.

If you happened to miss Seth Godin, you really missed out. His
enthusiasm, passion for innovation and wit cannot be captured by watching a Ted
Talk on Youtube.

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