with the idea that, 'Golf is the worst spectator sport ever.' Well played sir,
with golf your applause is muted, you can't see the action and the ball is so
small that the sport can be tricky to follow. Still it offers a great
opportunity to nap, but I digress.
compelling narrative, but to cheerlead the innovation and creativity within all
of us. Packed densely within his discussion were his very greatest hits, a
compilation of all the great wisdom and thinking from his library of books:
world thinks, or said another way, 'what can we dream versus what do we know'?
Large companies and managers often want more of what has proven to be successful.
Reconfigure the offering, add a new flavor and tell people that the product is
'new and improved.' Abracadabra, innovation!
people, nothing more than a race for the lowest common denominator. Godin
thinks you should be aiming the fringes, the extreme people who push us forward
will evangelize your offering.
share common ideals and beliefs. 'People like doing what others are doing.'
Consider Comic-con or the annual Sturgis bike rally ' each are massive events
where misfits can celebrate things in life that make them feel alive.
shipwreck.' Perhaps an iteration on Kelley's 'Fail fast' mantra but Godin makes
this point: in order to be an agent of change you have to get out into the
world and make mistakes, absorb the learnings from failure in order to make the
next versions find success.
enthusiasm, passion for innovation and wit cannot be captured by watching a Ted
Talk on Youtube.