Luca BoniniPresident EBIC at & CEO Hello Nature
Luca Bonini became CEO of HELLO NATURE in 2001 and continues the legacy of the company’s founding values - quality, passion, innovation, and respect for nature. His perspective on innovation comes from an uncommon commitment to research and the resulting new technologies for sustainable agriculture. A leader in the sector, HELLO NATURE® is the world’s largest producer of 100% vegetal-based biostimulants for use in agriculture. In 2018 Luca was elected President of the European Biostimulants Industry Council (EBIC) until 2022. He currently serves on the board of AgriNovus Indiana and strongly supports many other industry associations worldwide.