Tying strategy together with culture has always been a challenge. Balancing the need for growth, overall direction from leadership, mission critical information from stakeholders, insight from current customers, managing the team all while coveting contemporary methodologies for end-to-end innovation is difficult, to say the least. Long-time FEI Advisory Board Member, Liza Sanchez lends a hand by providing hard-earned lessons learned.

• Discussing the funnel
• Coming at innovation with an integrated interdisciplinary mindset from Day 1
• Benefiting from being an R&D driven company
• Continually facilitating seamless communication between technical and commercial communities

Whether or not your organization is a believer in "innovation is everyone's job," establishing a culture of intrepreneurship is possible. And a community of intrepreneurs by-definition seek out interdisciplinary partners with whom to collaborate. That collaboration can potentially lead to exponential organizational evolution. An evolved organization can better compete in an uncertain, constant-disruption oriented reality. And a more competitive organization can gain larger chunks of current market share while expanding to an ever-widening total addressable market.

• Celebrating corporate entrepreneurship within the enterprise as intrepreneurship
• Promoting interdisciplinary collaboration in a corporate innovation setting
• Dealing with big system challenges from processes to politics
• Realizing that knowledge is now a commodity whereas the creative capacity and capability of your people brings competitive advantage
• Asking what the role of AI- relative to human intelligence- should be, to drive a context of meaning for the enterprise?
• Based on the above, understanding how to build an innovation culture for your organization
• Continuously creating new value for the organization AND customers

No matter what we sell, we all know that directly engaging with the communities we serve is now tablestakes. The beauty of Tamar Rimmon's business model is that the customer is the centrifugal force of the product. User Generated Content drives the business. Which provides a fair amount of information around where engagement is coming from and going to...and what that means for how Tamar can innovate the offiering.

• Finding white spaces through the data
• Remembering the old axiom that no one knew they wanted an iPhone
• Understanding how to communicate product advancements in an unstable environment
• Looking back at forecasting pandemic behavior correctly and accurately!
• Understanding that predicting the future is not impossible if you utilize the correct tools and engage the right stakeholders to ensure organizational growth and resilience