The ability to foster innovation is paramount for sustained success. This session dissects compelling case studies that have directly fueled product development and groundbreaking advancements. Moving beyond conventional business paradigms, the panelists will delve into unexpected yet profoundly insightful examples, from the intriguing intersection of template design IP and Kubrick's 2001: A Space Odyssey to the fertile collaborations between creatives and engineers at iconic institutions like Bell Labs and MIT Media Lab. By examining these historical and contemporary partnerships, attendees gain a fresh perspective on how seemingly disparate fields can converge to spark truly novel ideas.

Examining case studies from art, science and technology that has led to product development
Template design IP & the relation to Kubrick's 2001: A Space Odyssey
- Creatives partnering with engineers at Bell Labs and MIT Media Lab
- Was that a moment in time or are there contemporary lessons to learn?
Creatives and business strategists pushing each other for environments that promote the operationalization of ideas
Creating a framework for measurement, management, strategy and transformation
Looking back to look forward- what has happened, what is happening now across the corporate landscape

Crucially, the session addresses whether these moments of radical innovation were unique to a specific era or if they hold vital lessons for today's corporate environment. Explore how creatives and business strategists can forge powerful alliances, pushing each other to cultivate organizational cultures that not only generate innovative ideas but also ensure their effective operationalization.

Gain actionable insights into creating a robust framework for the measurement, management, strategy, and transformation necessary to embed a culture of experimentation within their own organizations. By looking back at pivotal moments of innovation across diverse sectors, this session provides corporate decision-makers with a forward-looking roadmap to unlock new pathways for growth, competitive advantage, and lasting impact. Don't miss this opportunity to glean invaluable strategies for igniting innovation within your company.

Ben KnappFounding Director of the Institute for Creativity, Arts, and Technology (ICAT) & Professor of Computer Science at Virginia Tech at Virginia TechSpeaker

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See Ben at FEI: Front End of Innovation

Ben Knapp
Founding Director of the Institute for Creativity, Arts, and Technology (ICAT) & Professor of Computer Science at Virginia Tech at Virginia Tech
Speaker