Erica DeLeon

Sr. Category & Consumer Insights at Juanita’s Food

Speaker

Erika DeLeon is a dynamic leader with over 18 years of cross-functional experience in the Consumer-Packaged Goods (CPG) industry, spanning category and consumer insights, category management, trade marketing, and customer development. In her current role as Senior Category & Insights Manager at Juanita’s Foods, Erika leads the development of long-range growth strategies rooted in consumer behavior, impactful storytelling, and data-driven recommendations that guide portfolio expansion and strengthen brand relevance across shifting consumer segments and markets.

Her career—shaped by both field-facing sales and strategic leadership roles at Unilever and Juanita’s—has included managing multi-million-dollar businesses, launching transformative innovations, and building trusted retail partnerships across national, value, and Hispanic-focused channels. Erika’s expertise lies in synthesizing market research, loyalty data, and syndicated insights with cultural intelligence to craft strategies that drive both business growth and consumer connection.

Fluent in English and Spanish, Erika brings a culturally grounded, insight-forward perspective to every conversation—bridging strategic thinking with empathy to shape brands and businesses that make a lasting impact. As the daughter of Mexican immigrant parents, she draws deep inspiration from her heritage, which fuels her passion for representation, leadership development, and community uplift. Erika currently serves on the board of Latin Americans Working for Achievement (LAWA), a Charlotte-based nonprofit supporting the educational and leadership advancement of Latino youth. Outside of work, she is a proud wife and mom to two beautiful, strong-willed little girls, who continually inspire her to lead with purpose and authenticity.