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FEI USA: Front End of Innovation


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May 16-18, 2023
Omni Boston Hotel at the SeaportBoston

Erin Mays
Co-CEO at The Ebco


Erin Mays is a consumer insight and innovation expert, with a background in design, anthropology, and business. She develops and oversees comprehensive programs for clients that uncover insights and information (through deep analysis) to inspire and drive action using innovative deliverables and platforms.

Her work has taken her to over 20 countries and across industries, including Agriculture, Banking, Beauty, Building Products, Consumer Products, Digital, Entertainment, Fashion, Food & Beverage, Healthcare, Manufacturing, Travel & Hospitality, and Housewares. Erin’s client’s include some of the largest brands in the world—including Samsung, P&G, Starbucks, GSK, Bissell, J&J and Fiat Chrysler.

Ebco Trends has recently been recognized as an Austin Under 40 winner in Innovation and Start Ups and an Austin Inno 50 on Fire company. Ebco Trends is a rapidly growing trend and innovation firm servicing Fortune 1000 clients in virtually every industry. Ebco delivers unexpected evidence-based trends and insights that inspire unexpected new products, technologies, business models and categories through visual presentations, immersive trend workshops for cross-functional teams and in-market experiential trend expeditions.

Agenda Sessions

  • 90min Hands on Workshop: Let’s Fill Your Innovation Pipeline: 5 Key Trend Areas to Leverage Now

  • Deconstructing Trends For Innovation: Using Trends to inspire Real-World Product and Service Ideas