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September 20-21, 2021
Encore Boston HarborBoston

Liza Sanchez
Vice President, Research & Development at PROCTER & GAMBLE

Profile

R&D Manager with broad experience in business roles spanning, innovation, new technology platforms, product development, marketing, external relations and customer development. Particular expertise in forging interdepartmental relationships that increase brand sales, visibility and entries into new markets.

Specialties: • Development of new consumer products
• R&D Portfolio management
• Initiative launch and go-to market
• Development of multi-generation innovation program across broad product categories
• Quantitative product & consumer research (design & data analysis)
• Qualitative consumer research (design & analysis)
• Technology development
• New business development (new categories, new markets)
• Brand architecture

Agenda Sessions

  • Panel: Grounded Innovation Strategy

    11:00am