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FEI: Front End of Innovation

Event Begins In

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June 10-12, 2024
Omni Boston Hotel at the SeaportBoston

Applied Marketing Science


Applied Marketing Science, Inc. (AMS) is a leading-edge market research and consulting firm located in Waltham, Massachusetts. Founded in 1989 by Professor John Hauser of the MIT Sloan School of Management, AMS remains true to its academic roots. It specializes in providing market research, consulting and expert insight in two distinct practice areas: Insights for Innovation and Litigation Support.

Our Insights for Innovation practice has been dedicated to helping product developers, quality managers, customer experience professionals and executives use customer insights to develop better products and services. Our team is experienced in difficult markets with complex value chains and sophisticated customers, as well as in broad consumer markets with extensive segments and usage occasions.

We are a seasoned team of insights consultants who have a passion for market research and are ready to meet you wherever you are on your journey to customer-inspired innovation.