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Black Swan Data


The research industry is changing, 90% of the data in the world today was created in the last 3 years, making sense of this data to better understand consumer behavior is critical to success. 

At Black Swan Data we combine millions of real-time social data points with AI, data science and insight expertise to predict emerging trends and shifts in consumer attitude ahead of the market. We call it Social Prediction and it enables brands to build faster, forward-looking marketing and innovation pipelines. 

Founded in 2011, we are one of Europe’s fastest growing technology companies, helping leading consumer goods companies - including PepsiCo, Danone and McDonald’s – drive transformational change in their global insight capabilities. 

To find out how we ensure you’ll never miss a trend again please visit