Unlocking the Potential of Technology™ The Fresh Perspectiv team enable better informed, quicker commercial and technical decision making to access new possibilities and opportunities. Clients work with us to innovate with agility, protect their identity and commercial interests, access product or services outside their core expertise, access insights, skills whilst expanding the capacity of their internal team. We support new product/service or business model development by identifying and evaluating: Technology options & partners Technology and market landscapes & trends Market opportunities Commercial impact of products/services.