Fresh Perspectiv Ltd, a Cambridge, UK-based consultancy, offers strategic advisory services in technology and innovation to multinational corporations, SMEs, and universities. Specializing in consumer, industrial, and chemical sectors, the Fresh Perspectiv team, led by Dr Lucy Tucker and Dr Nigel Bailey help innovators identify cutting-edge technologies, products, partners, and market opportunities. Through research and expert interviews, Fresh Perspectiv gathers diverse, up-to-date insights to inform decision-making. The team's blend of technical understanding and commercial acumen provides a fresh perspective on challenges, enabling organizations to unlock technological potential and navigate complex innovation landscapes, for example in areas such as sustainability.